3/14/2024 0 Comments Video email marketing softwareWell, when you combine the known ability of email marketing to stand out from the crowd with video’s dynamic, attention-grabbing nature, what you get is greater more significant results in your email outreach. Why is video in email marketing a benefit? You all know that of the hundreds of emails people receive in a day, only a handful are actually likely to include video. Email marketing is one of many avenues that businesses, brands, companies, organisations and institutions of all sizes and scale still can and do use to connect with their audience and generate business.Īnd while there is always a lot of talk online in blogs, platforms and news sites about how email marketing is becoming increasingly irrelevant in favour of more high-tech channels, the reality is that it’s still utilised for a reason (particularly now during the pandemic): it works and it’s a relatively simple, low-cost channel to optimise.
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